Taking place at Frameless in London, the audience had the opportunity to experience the active prevention journey whilst hearing insights from patients, scientists, academia and the dental profession.
Simon Peterson, senior vice president and general manager at Colgate, northern Europe welcomed everybody, sharing Colgate’s success is built on valued, trust-based relationships with a range of partners, including the dental profession. He also highlighted that as a global brand in over two thirds of all households, Colgate’s leadership position presented opportunities to enter a new era in active prevention.
Katie Mitchell, senior insights manager at Colgate shared insights around what good oral care means to patients. These insights highlighted the need for an increased focus on patient empowerment through prevention with some saying they don’t feel they have the knowledge or know enough to optimise their oral health at home.
Colgate Total Active Prevention
Dr Bayardo Garcia-Godoy, senior researcher at Colgate then introduced new Colgate Total, designed to support the dental team in extending their professional care into patients’ homes. New Colgate Total toothpaste’s superior technology with stabilised stannous fluoride formula is formulated to provide high levels of bioactive stannous (measured via aqueous simple solutions of the ingredients after two weeks’ accelerated ageing at 60°C), targeting the cause of common health problems.
Bayardo also highlighted the opportunity of personalised active prevention by the ability to recommend the new Colgate Total Active Prevention toothpaste range as well as new Colgate Total Active Prevention toothbrush and mouthwash to complete the regime.
Tim Newton, professor of psychology as applied to dentistry at King’s College, shared the road to effective behaviour change. Tim looked at barriers to prevention and gave suggestions on how to overcome these including using GPS as an analogy to set goals, plan your route and satisfy yourself you are going the right way.
Empowering patients
Dr Mohsan Ahmad, a GDP working predominantly in an NHS setting shared how his team gives personalised advice to create and enhance patient engagement, empowering them to start their own journey to self-prevention.
Jan Prisic, professional brand manager for Colgate, brought the event to its conclusion, emphasising that there has not been a more appropriate moment for prevention to be so crucial in supporting the oral health of the nation. Jan introduced the new Colgate Total Active Prevention Toolkit developed by Colgate, designed to support dental professionals help their patients with active prevention between visits.
The toolkits, available from Colgate oral care consultants includes a pre-assessment questionnaire, handheld mirror and a chairside coaching tool to help engage patients to quickly deliver personalised care, along with a £1 coupon for patients to redeem against the Colgate Total toothpaste range at all major retailers.
The event was a huge success with great feedback including ‘inspiring and insightful’, ‘a wonderful event that went above and beyond’ and ‘great speakers and new information’.
