In her latest video, Dr Manrina Rhode, a leading cosmetic dentist and successful businesswoman, shares key insights from her recent International Women’s Day webinar. Covering personal branding, patient communication and imposter syndrome, Manrina offers valuable strategies for dentists looking to invigorate their careers and enhance patient relationships.
Why personal branding matters
Manrina emphasises the importance of developing a strong personal brand, whether you are a principal or an associate dentist. By establishing an individual identity within dentistry, professionals can attract the patients they would ideally like to see and build a fulfilling career.
Key takeaways:
A personal brand helps patients find a dentist whose expertise and values resonate with them
Creating a personal website allows potential patients to learn about your skills, treatments and approach
Consistent branding across websites, social media and communications reinforces trust and recognition.
Mastering patient communication
Effective patient communication begins long before the first appointment. From the initial phone call or contact via social channels, to the moment a patient enters the clinic, every interaction shapes their experience.
Dr Rhode’s essential tips:
Make eye contact, greet patients warmly and ensure they feel valued from the start
Avoid dental jargon – explain treatments in clear, simple language that patients understand
Give patients plenty of time to express their concerns, actively listen and build rapport.
Overcoming imposter syndrome
A common challenge among dental professionals, imposter syndrome can hold back even the most skilled practitioners. Manrina encourages a shift in mindset, from striving for perfection to embracing growth.
Strategies to overcome self-doubt:
Recognise imposter syndrome as a normal experience rather than a frustration
Focus on continuous improvement rather than perfection
Use confidence-boosting techniques such as positive body language and self-affirmation.
Transform your practice
By developing a strong personal brand, refining patient communication and shifting to a more positive mindset, dentists can create a more rewarding career.
Watch the full video above for more expert insights from Dr Manrina Rhode.
Learn how Manrina’s courses and mentorship programmes are supporting clinical and business growth for dentists worldwide. Register your interest today at Mentorship – DRMR.
