Kunal Thakker shares his top tips for opening a squat practice as smoothly and successfully as possible.
Today, I’m going to talk to you about my three top dos and don’ts of opening your squat dental practice.
1. Put your patients first
Number one is put your patients at the forefront of everything you do. When you’re looking at the location, you really need to hone in on whether this is the right place for your patients to come. Is it accessible? Is there car parking? Can people get to me through bus links? It’s really, really important that people can get to you.
When you’re designing the layout of your surgery, make sure it’s focused around patients, not necessarily around the dentistry and the clinical side. Ask yourself, does this cater for my patients?
When you’re looking at your reception area, make sure it’s comfortable, warm and welcoming for your patient dynamics, and that could be different depending on the need of your patients. So, when you’re looking at the layout of your practice, walk it through as if you were the patient. What’s the easiest way for your patient to get into the dental chair, have an X-ray, meet the treatment coordinator, exit etc.
So it’s really, really important in every part of your patient journey and your squat build that you’re putting the patient at the forefront.
2. Surround yourself with good people
Number two, surround yourself with the best people. You cannot build this practice by yourself, and you will not make your practice successful by yourself.
You have to surround yourself with good people. So, that means the best people in terms of dental equipment, the best builders, the best people that can help you with CQC registration, the best people to help you with your marketing.
There’s so many things that go in to building a squat practice. You cannot do it alone, so making sure that you surround yourself with the best people, people that you trust and people that see the vision of your squat practice is really important.
3. Be different
Do it your way. What’s your USP (unique selling point)? Why is a patient going to come to you rather than the practice next door?
Really spend some time to figure out what that is to really set out the clear vision. Because once you’ve got that and you’re really clear in articulating the vision of your dental practice, the rest of your team will get on board and be able to execute your plan.
Watch the video for the don’ts of opening a squat practice.
Catch up with the rest of the Developing a Squat Practice series:
- Episode four: funding a squat practice – everything you need to know
- Episode three: the key to marketing a squat practice
- Episode two: defining a clear brand for your squat practice
- Episode one: finding the perfect squat practice location.
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